National Softball Association and Baseball Players Association Name Time Inc.’s Sports Illustrated Play Official Technology Partner


NSA and BPA Leagues and Teams to Have Access to SI Play’s Cutting-Edge Technology NICHOLASVILLE, Ky.–(BUSINESS WIRE)–The National Softball Association (NSA) and the Baseball Players Association (BPA) are pleased to announce Time Inc.’s (NYSE:TIME) Sports Illustrated Play (SI Play) as the official technology partner of both organizations. As a result, the dedicated softball and baseball communities of the NSA and BPA—including over 225,000 players, as well as their families, friends and league administrators—will benefit from SI Play’s digital and social platform and tools. The next generation of the SI Play platform will be released later this month. “The addition of Sports Illustrated Play and Tourney Machine strengthens our ability to meet the needs of our directors, leagues and tournament teams in all of our programs,” said Hugh Cantrell, CEO of NSA/BPA. As the NSA’s and BPA’s official technology partner, SI Play will support both organizations with its comprehensive platform that delivers an unprecedented utility, content and social [...]