Organization’s Leagues And Teams Now Have Access to SI Play’s Full Suite of Industry Leading Digital Products and Services To Support and Grow The Game


NEW YORK, NY (MAY 18, 2017) – Time Inc.’s (NYSE:TIME) Sports Illustrated Play has been named the Official Technology Partner of the American Amateur Baseball Congress (AABC), it was announced today. SI Play— an industry leader in youth sports technology platforms and services — will supply its suite of tools to the AABC and its 240,000 members in a wide-ranging technology and development partnership. As both parties strive to enhance and grow youth sports, SI Play and AABC will also collaborate to develop new resources and programs that make the experience of playing baseball more accessible and rewarding for the community.


As part of the alliance, SI Play will work with the AABC to upgrade its entire digital infrastructure. This includes powering a customized, state-of-the-art league and team registration system, as well as giving a complete reboot of the league’s website. Further, SI Play’s Tourney Machine— the premier tournament management system in youth sports— will organize, schedule and manage every AABC sanctioned tournament, including the prestigious AABC World Series, for all 12 age divisions.


Richard Neely, President of the AABC said: “SI Play is exactly what a national organization like ours needs to make participation more accessible and enjoyable for everyone. They have a tremendous set of products and services, and they are ready to deliver customized solutions tailored to our requirements. Their team of devoted youth sports experts understand how we can best serve our leagues, and we are thrilled to be working with them.”


SI Play CEO Jeff Karp said: “The American Amateur Baseball Congress has a longstanding history in the baseball community, and SI Play is honored to work with their team. We have been focused on creating an integrated sports technology platform for recreational and premier sports organizations. We’re especially eager to showcase our leading tournament platform, Tourney Machine, which was built to support national tournament trails like that of AABC’s.” 


This is the latest in a series of national partnerships adding to SI Play’s cutting-edge digital, mobile and social environment as it leads the charge in bringing world-class technology to youth sports. While maintaining its unprecedented momentum since launching in July 2015, SI Play has forged alliances with top national governing bodies in youth sports, bringing innovative technology to these organizations and their communities. SI Play now supports more than 17 million users across a myriad of sports, ages, and locations.


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SI Play brings together industry leaders in sports software around a simple yet ambitious goal: to connect the world of youth sports. Since its launch in July 2015 as part of Time Inc., SI Play now supports more than 17 million users across a wide range of sports, regions and age ranges through its digital products and services and is the official technology provider for a growing number of youth sports’ national governing bodies. The company provides the platform and tools to fuel the passion for sports and ensure a rewarding experience for all participants. For more information, please visit



AABC is based in Farmington, New Mexico and has been organizing amateur baseball since it was founded in Chicago in March 1935.  Its first national tournament was held in Dayton, Ohio in September that year, when only 10 states were a part of the organization. Today, 240,000 plus players from 42 states, Puerto Rico, Mexico and Canada play in the AABC. Approximately 112,000 of them are in their teen, making it one of the largest amateur baseball organizations in the United States for players in that age range. AABC conducts state, regional and national competition in 12 age divisions. AABC believes in local autonomy by allowing organization to have their own local rules through the state levels.  They can bat as many players as they want, have time limits, re-entry, and inning limits to meet local conditions.  When post season arrives, all teams and tournaments must then conform to national rules. AABC has one of the largest contingents of Major League players, and annually selects their graduate of the year.  Annual recipients have included Ron Cey, Don Sutton, Rick Burleson, Eddie Murray, Ozzie Smith, Ken Griffey, Jr., Derek Jeter, Mark Mulder, Roy Holliday, and many others.



Scott Novak, SI Play, 212-522-2687,